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Our Story

From credit unions — for credit unions.

In the early 2000’s Amy Herbig was running a lean marketing department for a $330 million asset Seattle credit union. It was during this time she found herself collaborating with and mentoring other credit union marketers navigating the competitive financial services industry with limited resources. She realized her experience and expertise could help other credit union marketers create and sustain successful brands and marketing efforts and thus, in 2005, The BA Group was born.

Today, The BA Group is a solid team of credit union marketing professionals, with many staff coming from the credit union world. When you work with BA, you’re partnering with a group solely focused on the Credit Union industry. We’re not interested growth for the sake of growth, so you won’t see us serving other industries, including banks. We’re The BA Group and credit union marketing…it’s what we do.

What BA Brings To The Table

Credit union marketers have large task lists to tackle and oftentimes, the list is too long for just one person or small team. Moreover, sometimes leadership doesn’t understand the time required — along with the hard and soft skills – to deliver effective marketing.

Our 360° approach solves this. Why? Because we get it. From strategy, planning, design, execution and reporting, BA knows what it takes to run a successful credit union marketing department.

Our core competencies include:

  • Branding
  • Marketing Strategy
  • Planning and Execution
  • Creative Design
  • Marketing Analytics
  • Social Media
  • Digital Advertising
  • Traditional Advertising

What it really comes down to is simple: We live by the credit union credo of “people helping people,” only at BA, credit unions are our people. We work with CUSOs and various credit union vendors everyday, all day. We know credit unions, we know marketing, and we know credit union marketing.  

So what do you say? Let’s connect and explore where we can go together!