From Credit Unions — For Credit Unions
In the early 2000’s, Amy Herbig led a lean marketing department for a $330 million Seattile credit union. While navigating the challenges of limited resources and a competitive financial services landscape, Amy found herself collaborating with and mentoring other credit union marketers. She realized the experience and expertise that led her to her position, as well as the innovative efforts she and her team were doing could provide value beyond her own credit union. From all this, in 2005, The BA Group was born with a mission to help credit unions create and evolve impactful brands, business and marketing strategies.
Discover more of Amy Herbig's journey and insights by following her on LinkedIn
What BA Brings To The Table
Two Decades of Dedication
For over 20 years, The BA Group has been a dedicated partner to credit unions across the country. We are comprised of various professionals in their areas of expertise along with the capability and capacity to understand the full breath of what it takes to operate and make a credit union successful. With relationships spanning more than 100 credit unions and industry organizations, we deliver a comprehensive approach rooted in strategic planning, mentoring, and hands-on expertise.
Living the Credit Union Philosophy
At The BA Group, we live by the credit union credo of "people helping people"—except for us, credit unions are our people! We understand the unique challenges credit unions face and offer tailored solutions that address marketing, branding, and strategic growth. Whether we’re collaborating with CUSOs, credit union vendors, or directly with credit unions, we bring the knowledge, creativity, and passion needed to help your organization succeed.
Empowering Credit Unions to Thrive
Our goal is simple: to empower credit unions with the strategies and tools they need to thrive in an evolving market. From strategic business, marketing and brand planning to data analytics and digital marketing and much in-between, we cover the full spectrum of credit union needs.
Our Partners
Collaborating With Industry Leaders
Our work is strengthened by partnerships with industry leaders and innovators. We collaborate with organizations such as Financial mobile banking development, CUSO website developers, Digital & Social marketers, Print Media, Email blast/texting/targeting Cornerstone/SouthWest Credit Union Management School, and various others to ensure we provide the best possible solutions for our clients. These partnerships enable us to offer a diverse range of services and insights, helping credit unions stay competitive and forward-thinking.
Let’s connect and explore where we can go together
Our Expertise