Campaign & project management 

Why BA 

Credit Unions often require specialized support to ensure their campaigns and projects are successful, from concept development to execution and evaluation. With our extensive experience in campaign and project management managing everything from A to Z, The BA Group provides the expertise needed to create a positive impact that resonates with your target audiences and achieve your goals. 

Thanks to BA’s years of working within a wide range of marketing, digital, creative, and industry-related systems and resources, we have the understanding and bandwidth to fully design, develop, and implement any campaign or project. Whether it’s website content management, email marketing, branch signage, or managing third-party vendor relationships, we’ve touched them all. Our hands-on approach ensures that every aspect of your campaign or project is handled with precision, creativity, and strategic foresight by providing the following full-spectrum approach to any campaign or project:  

Initial Brainstorming & Concept Development:

We start with brainstorming sessions to develop campaign concepts, planning, and setting measurable goals (including ROI measurement where applicable).  

Regular Meetings & Project Management:

We hold regular meetings and use BA’s online Project Management and file-sharing systems to keep everyone aligned.  

Concept & Detail Documentation:

We develop comprehensive concept and detail documents to guide the campaign.  

Creative Concept & Direction:

Our team handles creative direction, design, and branding as part of the campaign management process.  

Content Development:

We assist in content creation and ensure it aligns with the campaign’s goals and the Credit Union’s brand.  

Staff, Member & Public Education:

We provide support for any necessary training and communication efforts related to the campaign.  

Campaign Launch & Management:

We assist with the campaign launch, manage any issues that arise, and ensure smooth execution.  

Vendor & Program Management:

We continuously work with and manage vendors, programs, and other resources as necessary to accomplish each campaign or project.  

Results Tracking & Reporting: We track, measure, and report results where applicable to evaluate campaign success and next steps.