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Traditional Media

Traditional Media

Whether your credit union has experienced success in the past utilizing traditional media or lacks experience with it entirely, you may often find yourself wondering if there is still an appropriate place for these methods in our digitally saturated world.
 
We are here to tell you there is!
Traditional Media is still an effective tool to keep your brand top-of-mind and score everlasting impressions with existing and potential members. We have years of experience strategizing, planning, and executing traditional media efforts for credit unions in every type of market.

Billboards (static and digital), Transit, and other forms of outdoor advertising can be an affordable and effective brand awareness channel to your ever-mobile members. By working with local and national vendors, we have the experience to help make the decision if a form of out-of-home advertising is the right choice for your credit union.

It doesn’t get any more “traditional” than Print, but that doesn’t mean newspapers or magazines don’t have their place in a media plan. Share Certificate specials, Investment and Home Loan products are just some of the campaigns we have effectively targeted to credit unions’ “traditional” audiences. We can handle everything from evaluating any current or prospective print channels to content and creative design, and overall print partner management.  

When you need to strike a balance between reach and frequency, radio can be a valuable marketing tool. Credit unions across the country have benefitted from our radio experience with On-air/Streaming spots, branch openings/events using Live Remotes, and new-to-market/new brand Radio Influencer efforts. If after evaluation radio is a good option to include in your credit union’s overall marketing mix, we will handle everything from establishing the budget and contracts, script writing, talent and overall radio relationship management.   

We’ve helped numerous credit unions achieve maximum brand and messaging reach with Broadcast and Cable TV. Seasonal Specials, Sports and Sponsorships are just some of the great ways to showcase your brand on TV. Surprisingly affordable, BA can help assess if local, national, and/or digital TV is a marketing channel your credit union would benefit from. If yes, we’ll manage everything from staying within the allotted budget to working with anyone involved to produce the video creative and manage your overall TV presence.