Credit Union Marketing - The BA Group

Our Mission

To become a credit union's indispensable marketing partner.

Credit union marketing...it's what we do.

"From day one of our partnership with The BA Group, we knew we had found the right company of caring, professional, and driven industry experts to join our team. BA operates at the highest level of integrity, and holds themselves – and us accountable to working strategically to reach our goals."

HomeTown Credit Union / Owatonna, MN

"The BA Group has been instrumental to our rebranding process, including our new website development. They have literally spoon-fed us through anomalies along the way. If you are looking for a strategic marketing partner, The BA Group is the way to go! They are experts at what they do."

Houston Police Credit Union / Houston, TX

"The BA Group helped us tremendously throughout our rebranding process, making it as easy as possible."

Illinois Community Credit Union / Sycamore, IL

"The BA Group makes marketing fun!...The BA Group is a valued credit union partner, like an internal marketing department. They stay relevant with the changing marketing landscape and are always finding ways to market cost effectively."

Integrative Financial Services / Arlington, WA

"We contacted the BA Group and explained our desire for professional marketing, but also our need to control costs....Through our time working with BA we have come to think of them as our marketing department. It is wonderful to work with a partner who cares as much about our credit union as we do."

Valley Oak Credit Union / Three Rivers, CA

"The BA Group has always been great to work with....They put a vision to our ideas, always keeping on-brand and making sure we are happy with the project from start to finish."

Waterfront Credit Union / Seattle, WA

"The BA Group is such a pleasure to work with....We started using them for media needs and shortly thereafter to ongoing outsourced marketing support. They understand each level of recdit union marketing from the big picture strategy down to the little details of creating a look, feel, and voice for your brand."

AERO Federal Credit Union / Phoenix, AZ

"Marketing was always an after-thought for our credit union and after partnering with The BA Group it’s one of the first things I think about for the Credit Union. Having this partnership has become a central part of our credit union’s business plan."

Carpenters Credit Union / Saint Paul, MN

"Need assistance with Credit Union Marketing? I highly recommend partnering with the BA Group. They are the most down to earth, hardworking people that I’ve worked with. While paying the most attention to detail and accuracy, they provide results that are mind blowing and fitting to the needs of their client."

GE Credit Union / Milford, CT

What To Focus On In 2021 & Beyond

BA's CEO, Amy Herbig, lays out how your credit union's membership focus has changed and how to adapt in 2021 and beyond.

BA Rebrands United Methodist Financial CU

United Methodist Financial Credit Union (Cincinnati, OH) chose The BA Group to help them discover and define their brand and credit union's future.

BA Partners With Credit Union Resources, Inc.

Credit Union Resources, Inc. has partnered with The BA Group to offer strategic planning, marketing and adverstising services.

Why Kentucky's Jefferson County FCU Changed Its Name to 'Advanz CU'

Wanting to partner with a well-respected and experienced brand agency, the previously named Jefferson County Federal Credit Union (Louisville, KY) looked to the nationwide industry experts, The BA Group, as their partner through a complete brand evolution and to be their new marketing team going forward.

Success Through A Woman’s Lens

How can a woman discover what success really means, even as she faces new and different obstacles? Several female CU industry influencers, including our CEO Amy Herbig, share their stories and inspiration for success.

CUES Podcast #91: The Role Of Marketing During the Crisis and Beyond

Our CEO talks with CUES regarding the incredible importance of marketing now, and following the coronavirus pandemic, as well as how the role of marketing has forever changed and what credit unions need to do to embrace, learn and grow from it.

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