Credit Union Marketing - The BA Group

Our Mission

To become a credit union's indispensable marketing partner.

Credit union marketing...it's what we do.

"From day one of our partnership with The BA Group, we knew we had found the right company of caring, professional, and driven industry experts to join our team. BA operates at the highest level of integrity, and holds themselves – and us accountable to working strategically to reach our goals."

HomeTown Credit Union / Owatonna, MN

"The BA Group has been instrumental to our rebranding process, including our new website development. They have literally spoon-fed us through anomalies along the way. If you are looking for a strategic marketing partner, The BA Group is the way to go! They are experts at what they do."

Houston Police Credit Union / Houston, TX

"The BA Group helped us tremendously throughout our rebranding process, making it as easy as possible."

Illinois Community Credit Union / Sycamore, IL

"The BA Group makes marketing fun!...The BA Group is a valued credit union partner, like an internal marketing department. They stay relevant with the changing marketing landscape and are always finding ways to market cost effectively."

Integrative Financial Services / Arlington, WA

"We contacted the BA Group and explained our desire for professional marketing, but also our need to control costs....Through our time working with BA we have come to think of them as our marketing department. It is wonderful to work with a partner who cares as much about our credit union as we do."

Valley Oak Credit Union / Three Rivers, CA

"The BA Group has always been great to work with....They put a vision to our ideas, always keeping on-brand and making sure we are happy with the project from start to finish."

Waterfront Credit Union / Seattle, WA

"The BA Group is such a pleasure to work with....We started using them for media needs and shortly thereafter to ongoing outsourced marketing support. They understand each level of credit union marketing from the big picture strategy down to the little details of creating a look, feel, and voice for your brand."

AERO Federal Credit Union / Phoenix, AZ

"Marketing was always an after-thought for our credit union and after partnering with The BA Group it’s one of the first things I think about for the Credit Union. Having this partnership has become a central part of our credit union’s business plan."

Carpenters Credit Union / Saint Paul, MN

"Need assistance with Credit Union Marketing? I highly recommend partnering with the BA Group. They are the most down to earth, hardworking people that I’ve worked with. While paying the most attention to detail and accuracy, they provide results that are mind blowing and fitting to the needs of their client."

GE Credit Union / Milford, CT

What is Brand Awareness and Why is it Important?

Your brand is only as good as your effort to showcase it. BA's, Marissa Caniano, explains how to bring awareness to your brand.

Back To The Basics With Social Media

It's easy to get caught up in the latest social trends, but it's always good to focus on the fundamentals.

What You Need To Know About Local SEO

The basics of local SEO can help your credit union get noticed.

Digital Delivery and Marketing, 2021 Edition

As Featured In CU Management.com

The pandemic exposed major weaknesses in online banking, but nimbel CUs have discovered new marketing and service opportunities.

Inside Marketing: Valuable Marketing Visuals

As Featured In CU Management.com

Eye-catching, informative marketing mediums such as video and infographics can transform the way credit unions serve and educate members.

What To Focus On In 2021 & Beyond

BA's CEO, Amy Herbig, lays out how your credit union's membership focus has changed and how to adapt in 2021 and beyond.

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