Credit Union Marketing - The BA Group

Our Mission

To become a credit union's indispensable marketing partner.

Credit union marketing...it's what we do.

"From day one of our partnership with The BA Group, we knew we had found the right company of caring, professional, and driven industry experts to join our team. BA operates at the highest level of integrity, and holds themselves – and us accountable to working strategically to reach our goals."

HomeTown Credit Union / Owatonna, MN

"The BA Group has been instrumental to our rebranding process, including our new website development. They have literally spoon-fed us through anomalies along the way. If you are looking for a strategic marketing partner, The BA Group is the way to go! They are experts at what they do."

Houston Police Credit Union / Houston, TX

"The BA Group helped us tremendously throughout our rebranding process, making it as easy as possible."

Illinois Community Credit Union / Sycamore, IL

"The BA Group makes marketing fun!...The BA Group is a valued credit union partner, like an internal marketing department. They stay relevant with the changing marketing landscape and are always finding ways to market cost effectively."

Integrative Financial Services / Arlington, WA

"We contacted the BA Group and explained our desire for professional marketing, but also our need to control costs....Through our time working with BA we have come to think of them as our marketing department. It is wonderful to work with a partner who cares as much about our credit union as we do."

Valley Oak Credit Union / Three Rivers, CA

"The BA Group has always been great to work with....They put a vision to our ideas, always keeping on-brand and making sure we are happy with the project from start to finish."

Waterfront Credit Union / Seattle, WA

"The BA Group is such a pleasure to work with....We started using them for media needs and shortly thereafter to ongoing outsourced marketing support. They understand each level of recdit union marketing from the big picture strategy down to the little details of creating a look, feel, and voice for your brand."

AERO Federal Credit Union / Phoenix, AZ

"Marketing was always an after-thought for our credit union and after partnering with The BA Group it’s one of the first things I think about for the Credit Union. Having this partnership has become a central part of our credit union’s business plan."

Carpenters Credit Union / Saint Paul, MN

"Need assistance with Credit Union Marketing? I highly recommend partnering with the BA Group. They are the most down to earth, hardworking people that I’ve worked with. While paying the most attention to detail and accuracy, they provide results that are mind blowing and fitting to the needs of their client."

GE Credit Union / Milford, CT

CUES Podcast #91: The Role Of Marketing During the Crisis and Beyond

Our CEO talks with CUES regarding the incredible importance of marketing now, and following the coronavirus pandemic, as well as how the role of marketing has forever changed and what credit unions need to do to embrace, learn and grow from it.

It’s Times Like These Credit Unions Can Shine

An open letter to credit unions to think and act differently in response to COVID-19.

Digital Advertising For Credit Unions

Choozle's Megan Sullivan Jenks chats with BA's President about digital advertising for credit unions.

BA's Katie Hamilton & CUES: Demystifying Common Digital Marketing Fallacies

Don’t fall for these nine myths when developing your digital strategy.

BA's President & CUES: What It Takes To Do Digital Marketing Right

A successful marketing strategy means defining goals, using data wisely and giving members the starring role. BA's President, Terrill Herbig, virtually chats with CUES in this latest CUES CU Management article.

We’re Looking For Some B-A Team Members

The BA Group is a growing team of highly motivated credit union marketers searching for new teammates! See our open positions and how to apply.

The BA Group Homepage