Credit Union Marketing - The BA Group

Our Mission

To become a credit union's indispensable marketing partner.

Credit union marketing...it's what we do.

"From day one of our partnership with The BA Group, we knew we had found the right company of caring, professional, and driven industry experts to join our team. BA operates at the highest level of integrity, and holds themselves – and us accountable to working strategically to reach our goals."

HomeTown Credit Union / Owatonna, MN

"The BA Group has been instrumental to our rebranding process, including our new website development. They have literally spoon-fed us through anomalies along the way. If you are looking for a strategic marketing partner, The BA Group is the way to go! They are experts at what they do."

Houston Police Credit Union / Houston, TX

"The BA Group helped us tremendously throughout our rebranding process, making it as easy as possible."

Illinois Community Credit Union / Sycamore, IL

"The BA Group makes marketing fun!...The BA Group is a valued credit union partner, like an internal marketing department. They stay relevant with the changing marketing landscape and are always finding ways to market cost effectively."

Integrative Financial Services / Arlington, WA

"We contacted the BA Group and explained our desire for professional marketing, but also our need to control costs....Through our time working with BA we have come to think of them as our marketing department. It is wonderful to work with a partner who cares as much about our credit union as we do."

Valley Oak Credit Union / Three Rivers, CA

"The BA Group has always been great to work with....They put a vision to our ideas, always keeping on-brand and making sure we are happy with the project from start to finish."

Waterfront Credit Union / Seattle, WA

"The BA Group is such a pleasure to work with....We started using them for media needs and shortly thereafter to ongoing outsourced marketing support. They understand each level of recdit union marketing from the big picture strategy down to the little details of creating a look, feel, and voice for your brand."

AERO Federal Credit Union / Phoenix, AZ

"Marketing was always an after-thought for our credit union and after partnering with The BA Group it’s one of the first things I think about for the Credit Union. Having this partnership has become a central part of our credit union’s business plan."

Carpenters Credit Union / Saint Paul, MN

"Need assistance with Credit Union Marketing? I highly recommend partnering with the BA Group. They are the most down to earth, hardworking people that I’ve worked with. While paying the most attention to detail and accuracy, they provide results that are mind blowing and fitting to the needs of their client."

GE Credit Union / Milford, CT

BA Named Exclusive Marketing Partner

of Canyon State Credit Union & Grand Canyon University Partnership

SPIRE CU Unveils New Charitable Giving App Exclusively for CUs

SPIRE Credit Union launches new industry app called NetGiver, which allows members to donate to charities directly from their credit union checking and savings accounts.

CUES Podcast #69: Marketing Tactics and Strategies From Three Experts’ Perspectives

An interview with BA's CEO Amy Herbig, Level5's Anthony Burnett and Digital Growth Institute's James Robert Lay

Appalachian Community FCU Serves Underserved Communities with eSignature Platform

After big banks abandon a rural area, the CU steps up with financial services and banking capabilities for this underserved market.

CUES School of Strategic Marketing™ hosting Amy Herbig

BA's CEO, Amy Herbig, will be a guest instructor at the CUES School of Strategic Marketing™ this summer.

Shamrock FCU rebrands as Texan Sky Credit Union

North-Texas credit union changes name and brand to embrace the Texan sky.

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