Who We Help
At The BA Group, we understand that not every credit union has the resources to maintain a robust digital and social media marketing presence in-house. Whether it's a lack of staff, limited time, or a need for expertise in the constantly evolving fields of digital marketing, social media, and email campaigns — we are here to help.
Why It Matters
In today's digital landscape, having a strong online presence is essential for any credit union. Digital, social media, and email marketing allow you to connect with your members where they spend their time — online. These channels offer targeted, measurable and cost-effective ways to grow your membership, increase brand awareness, and drive conversions. By leveraging these tools, your credit union can stay competitive, reach new audiences, and foster deeper relationships with your existing members, and attracting your targeted potential members.
How We Work
We start by assessing your current digital, social, and email marketing efforts; conducting a thorough audit that aligns with your credit union’s business and branding goals. Based on our findings, we provide tailored recommendations to enhance your marketing strategy.
If needed, we also collaborate with our trusted partners to deliver specialized support in areas such as digital advertising, social media, and email marketing. Our goal is to ensure your credit union’s marketing efforts are as effective and efficient as possible, driving real results for your organization.
What We Offer:
We ensure your brand reaches your members wherever they are online. Our targeting strategies include Cross Device, 3rd Party Data, 1st Party Data (using your email list), Specific Site targeting, Contextual Keyword and Category targeting, IP targeting, Consumer Profiling, Native ads, Geo-fencing, Geo-framing, and Creative and Site Retargeting.
We manage Google and Bing search ads to drive conversions for your credit union. By optimizing keywords, ad groups, and bid strategies, we ensure your ads are effective in attracting new members interested in loans, deposits, and overall financial products and services. Detailed reporting provides insights into your campaign’s performance.
We create and manage social media campaigns that align with your credit union’s brand and engage your audience. From content creation to ad placement across any social media platform, we build and manage a strong social media presence across platforms.
We have extensive experience with various email marketing platforms such as Constant Contact, Marquis/DocuMatix, Zendesk, Emma, and others. We craft targeted and engaging email campaigns that resonate with your audience and drive action. Our approach ensures that email marketing is integrated effectively into your overall marketing strategy.