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Brand Story & Graphic Standards

A Brand Story and Graphic Standards document from BA will share the story of the evolution of your brand—

core values, core goals, core qualities that carry through from the old brand to the new — a narrative of your journey, along with examples of the visual elements and their "rules" that help to ensure your brand's identity and integrity.

Every Brand Story and Graphic Standards booklet is different because, well, every credit union is different. This document may include:

  • History of the credit union
  • Core values
  • Meaning or inspiration for the various elements of your evolved brand
  • Examples of how the new brand will look in various formats, e.g. ads, clothing, website
  • Logo usage guidelines
  • Color palette

We can include as much or as little as is relevant and useful to current and future users of the booklet — including staff, leadership and volunteers.