News

What is Brand Awareness and Why is it Important?

Your brand is only as good as your effort to showcase it.The BA group shares how to bring awareness to your brand. 

Back To The Basics With Social Media

It's easy to get caught up in the latest social trends, but it's always good to focus on the fundamentals. 

What You Need To Know About Local SEO

The basics of local SEO can help your credit union get noticed. 

BA Rebrands United Methodist Financial CU

United Methodist Financial Credit Union (Cincinnati, OH) chose The BA Group to help them discover and define their brand and credit union's future. 

Why Kentucky's Jefferson County FCU Changed Its Name to 'Advanz CU'

Wanting to partner with a well-respected and experienced brand agency, the previously named Jefferson County Federal Credit Union (Louisville, KY) looked to the nationwide industry experts, The BA Group, as their partner through a complete brand evolution and to be their new marketing team going forward.

Success Through A Woman’s Lens

As Featured In CU Management.com

How can a woman discover what success really means, even as she faces new and different obstacles? Several female CU industry influencers, including our CEO Amy Herbig, share their stories and inspiration for success.

BA's CUES: Demystifying Common Digital Marketing Fallacies

Don’t fall for these nine myths when developing your digital strategy.

We’re Looking For Some B-A Team Members

The BA Group is a growing team of highly motivated credit union marketers searching for new teammates! See our open positions and how to apply.

CUES Podcast #69: Marketing Tactics and Strategies From Three Experts’ Perspectives

An interview with BA's CEO Amy Herbig, Level5's Anthony Burnett and Digital Growth Institute's James Robert Lay