When you’re great, you should tell the world.
With our media experience and capabilities, you can.
Your members, current and potential, are everywhere, viewing and consuming media in all its forms. We understand what it takes for a credit union to reach their target audience. Big city, small town, interstate or even SEG-based credit unions – we can create a strategic media plan with the right media mix to increase your loans, deposits and membership.
Our process, while streamlined, is thorough. We’ll work with you to set a budget that makes sense, find your ideal member, deliver effective creative and then monitor, analyze and provide insightful reports that go beyond the standard vanity metrics.
Digital advertising lets you be everywhere your current, and prospective, members are online. Check out our digital marketing arsenal to learn how our credit unions connect via digital marketing.
Looking to connect with X’ers, Millennials and Z’ers? We can effectively serve them your audio and display messages via platforms like iHeart Radio, Pandora and Spotify.
Go where your members go online. We target your current and potential members with Cross Device, 3rd Party Data, 1st Party Data (your email list), Specific Site, Contextual Keyword, Contextual Category, IP, Consumer Profiling, Native, Geo-fencing, Geo-framing and of course Creative and Site Retargeting.
Google and Bing search ads can be quite effective in driving conversions when prospective members are looking for local banking, loan and deposit products. From keywords, ad groups, bid strategies and detailed reports — we have you covered.
Are you a closed SEG or community credit union whose Field of Membership is unsuitable for SEM, traditional or mass digital media? No worries! We can leverage your 1st Party Data (email lists) to serve your members with loan/deposit campaign ads via display, mobile, video and retargeted ads.
Reach cord-cutters and video-viewers with Connected TV and In-Stream Video. BA can plan, produce and place your video messaging through Roku, Sling, Direct TV OnDemand and others, as well as In-Stream Video placements.