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Media

When you’re great, you should tell the world.  
With our media experience and capabilities, you can.


Your members, current and potential, are everywhere, viewing and consuming media in all its forms. We understand what it takes for a credit union to reach their target audience. Big city, small town, interstate or even SEG-based credit unions – we can create a strategic media plan with the right media mix to increase your loans, deposits and membership.

Our process, while streamlined, is thorough. We’ll work with you to set a budget that makes sense, find your ideal member, deliver effective creative and then monitor, analyze and provide insightful reports that go beyond the standard vanity metrics.  

Digital advertising lets you be everywhere your current, and prospective, members are online. Check out our digital marketing arsenal to learn how our credit unions connect via digital marketing.

Keep your brand top-of-mind and score impressions with potential members. We have over a dozen years of experience strategizing, planning and executing traditional media efforts for CU’s in every type of market.

Looking to connect with X’ers, Millennials and Z’ers? We can effectively serve them your audio and display messages via platforms like iHeart Radio, Pandora and Spotify.

Go where your members go online. We target your current and potential members with Cross Device, 3rd Party Data, 1st Party Data (your email list), Specific Site, Contextual Keyword, Contextual Category, IP, Consumer Profiling, Native, Geo-fencing, Geo-framing and of course Creative and Site Retargeting.

Google and Bing search ads can be quite effective in driving conversions when prospective members are looking for local banking, loan and deposit products. From keywords, ad groups, bid strategies and detailed reports — we have you covered.

Are you a closed SEG or community credit union whose Field of Membership is unsuitable for SEM, traditional or mass digital media? No worries! We can leverage your 1st Party Data (email lists) to serve your members with loan/deposit campaign ads via display, mobile, video and retargeted ads. 

Being able to blend the strategy, tactics and creative into a social media campaign isn’t easy, but we make it look like it is. Facebook, Instagram, Twitter, Yelp, etc. Planning, Posting, Monitoring and Reporting-We know Social Media.

Reach cord-cutters and video-viewers with Connected TV and In-Stream Video. BA can plan, produce and place your video messaging through Roku, Sling, Direct TV OnDemand and others, as well as In-Stream Video placements.

Billboards (static and digital), Transit and Airport advertising can be an effective brand awareness channel to your ever-mobile members. Lucky for our credit unions, we have the experience to make Out of Home advertising work.

It doesn’t get any more “traditional” than Print, but that doesn’t mean newspapers or magazines don’t have their place in a media plan. Share Certificate specials, Investment and Home Loan products are just some of the campaigns we have effectively targeted to credit unions’ “traditional” audiences.

When you need to strike a balance between reach and frequency, radio can be a valuable marketing tool. Credit unions across the country have benefitted from our radio experience with loan/deposit campaigns (On-air/Streaming spots), branch openings/events (Live Remotes) and new-to-market/new brand (Radio Influencer) efforts.

We’ve helped numerous credit unions achieve maximum brand and messaging reach with Broadcast and Cable TV. Seasonal Specials, Sports and Sponsorships are just some of the great ways to showcase your brand on TV.

The BA Group is very different than any other marketing firm I have worked with, they are always accessible whether it is late at night or the middle of the day. I have had situations where I have called them at 8:00 at night with a radio spot that needed to be done and they were able to get the script written, approved and produced by noon the next day! They really go the extra mile to help your credit union succeed.

- Jeanne Pickens, VP of Marketing / Rogue Credit Union, Medford, OR