The Situation
Sometimes a brand evolution doesn't involve changing your name, or even your logo. Evolution doesn't mean throwing everything you already have out the window. Rather, strategic, purposeful evolution can occur effectively using word-choice, colors, imagery, graphic elements, a new tagline, or even one (or more) special-use logos.
In 2015, Puget Sound Cooperative Credit Union (PSCCU) wanted to refresh their look and evolve their brand, finding what truly makes them unique and then effectively conveying that to existing and perspective members in the already crowded financial-institution market of the Puget Sound/Seattle, WA