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Social Media: PSCCU

The Situation

Puget Sound Cooperative Credit Union was in need of deposits, badly, and decided to take a big leap and offer a big increase to a shorter term Share Certificate.


The Campaign

PSCCU decided to pursue a “Bump” Share Certificate promotion which offered a great starting rate and the option for members to increase their Share Certificate savings rate one time during their term.

This campaign was executed primarily through social media video ads, using Facebook & Instagram, as well as promotion through local movie theater advertisement. Because the campaign ran for a total of 14 months, various creative designs were used and swapped out every couple of months with new rates and seasonal themes.



The Bump Certificate campaign ran for 14 months and brought in $8 million in new deposits to the Credit Union.