The Campaign
PSCCU decided to pursue a “Bump” Share Certificate promotion which offered a great starting rate and the option for members to increase their Share Certificate savings rate one time during their term.
This campaign was executed primarily through social media video ads, using Facebook & Instagram, as well as promotion through local movie theater advertisement. Because the campaign ran for a total of 14 months, various creative designs were used and swapped out every couple of months with new rates and seasonal themes.