Ensuring brand continuity, maintaining consistency across platforms, keeping up with current technology, and establishing an easy-to-use interface are some of the chief concerns we heard from GE Credit Union when they went to overhaul their website in 2017. With language and visuals that reflect their unique brand, the new website was built using a response-design system and easy-to-use CMS.
Along with the launch of the new website, BA Group worked closely with third-party website vendors — including online loan applications, online banking, mobile banking, and online membership applications — to ensure that all systems went live with the new visuals at the same time.
BA pays careful attention to website structure and design with the goal that members should be able to find whatever they are looking for in no more than three clicks. Whatever website platform you choose, we work on your behalf to ensure your members can easily do what needs to be done.