Anecdotally, the TA and AERO staff loved the Radio Influencer campaign. Per the VP of Marketing, “Everyone here is raving about David and the spots. Thank you for such a great job. :) ”
Looking at the numbers, AERO saw net increases among the products and services across the board, as shown to the right. Running from April through December, the RI campaign covered Auto Loans, Toy Loans, Home Equity Loans, as well as credit-building and general membership awareness.