Social media is literally changing our world.

The way we communicate, share moments in life, connect with people across the world, even how we define what a "friend" is — young or old, social media is becoming the most common way we communicate on a daily basis.

So what does this mean for a credit union and how does a credit union embrace and utilize social media effectively and efficiently? It's not as daunting as you may think.

BA assess each credit union's unique situation, looking at the demographic profile of your existing membership and targeted new membership. We analyze your business and marketing plans, budget, and goals, and work with you to develop a social media strategy that makes sense and can be an effective engagement touchpoint between you, your members and communities you wish to reach.

Measuring the success of social media isn't as black and white as say, measuring an auto loan campaign. By working together, we can establish what parts of your social media efforts are considered necessary "branding" and what parts are actionable and in turn, measurable. We'll also be your listening and responding partner by making sure any negative situations are turned into opportunities to show your responsiveness and high level of care — all the while ensuring your content is consistent and that interactions are engaging, positive representations of your credit union's voice.

So connect with us via our traditional methods, or send us a message through our Facebook page and we'll chat about your social media wishes and how we can partner.