"With ever-changing financial and technological industries, we realized the importance of acquiring full scale marketing and branding resources. But as is the case for most credit unions, having an in-house graphic designer, media and social media experts, content writer and VP of Marketing just wasn't feasible. By partnering with the BA Group we have all those positions and much more. BA provides big agency expertise with boutique agency size and gives us a strategic advantage what was hard to find. Their energy and passion to see credit unions succeed is limitless and we consider ourselves very fortunate to have them as our fully outsourced marketing partner."
William "Bill" Willingham, President/CEO
WyHy / Cheyenne, WY
"Amy and her team demonstrate an excellent balance between enthusiasm for the project, including the presentation of numerous ideas, while carefully listening to our needs and identifying our culture. Amy is extremely knowledgeable in the credit union industry and her dynamic approach brings a fresh outlook to what is needed for today’s marketing strategies and initiatives in order to succeed. She'll make you laugh, while making you think outside of the box. The BA Group validates the basic credit union philosophy of “people helping people!”
Lenore Froehlich, Vice President - Marketing
Canyon State Credit Union / Phoenix, AZ
"Working with Amy and the BA Team has been a wonderful experience. From the moment I reached out to Amy for help with our rebranding and website redesign project I felt an immediate kinship and energy level that is unwavering. Her love for the Credit Union industry is contagious and she brought new life and motivation to our senior management team. I look forward to continuing to work with her and the BA Group as new projects and goals form."
Audra Wilder, VP of Marketing
GE Credit Union / Milford, CT
"Embarking on a rebrand is challenging. When it came time to do this, there was no other company than The BA Group I would consider working with. They are driven, passionate and understand the strategic side of marketing. Did I also mention they're also extremely knowledgeable because they've actually WORKED in credit unions and understand what us marketers face on a daily basis? I absolutely love working with The BA Group and would highly recommend them to any credit union trying to stand out from the competition in whatever area you're looking to improve."
Keri Rupp, VP Marketing
Northwest United Federal Credit Union / Arvada, CO
"The BA Group is an incredible agency that has helped PFCU move beyond ordinary. They provide a forward thinking approach and are always available to offer new ideas. I have never worked with a group that is so passionate about finding success for your credit union, without being actual credit union employees. Their enthusiasm for helping others succeed is infectious and refreshing.
They understand credit unions, their members and realize that with a limited marketing budget we have to make our resources go further. I couldn’t recommend a more highly qualified, wonderful group of people to work with."
Elizabeth L. Thomas, VP of Marketing
Pioneer Federal Credit Union / Mountain Home, ID
"As a small credit union we knew we needed to have professional marketing to help us grow but we were very concerned about the cost. We contacted the BA Group and explained our desire for professional marketing, but also our need to control costs. Amy at BA assured us she and her team would work with us to control costs while producing a quality product. Their creative talent combined with their network of vendors helps control costs while ensuring quality.
BA has several clients however they really work with us to ensure our marketing is tailored to our needs. Through our time working with BA we have come to think of them as our marketing department. It is wonderful to work with a partner who cares as much about our credit union as we do. We are looking forward to a long and successful partnership with BA."
Alan Cortum, President & CEO
Valley Oak Credit Union / Three Rivers, CA
"The BA Group provides a team-based work ethic to everything they do, immersing themselves into the CU’s goals, culture and brand. It’s like having a marketing department times two – they can do the work we just don’t have time to do! I can trust them 100% to take something we’ve assigned and not only run with it, but develop, manage and track every detail without having to micromanage or worry about the results.
The level of work produced and way of thinking about a project/goal is like no one else out there. The BA Group is a true strategic planning partner who helps me think outside my day-to-day tasks at the CU. Working with The BA Group is not only a sanity-keeper, it’s like working with your closest friends!"
Robyn Gamboa, Former VP of Marketing
Tucson Old Pueblo Credit Union / Tucson, AZ
BA Services/Projects (2008-2014)
"Amy and The BA Group team rock! Not only have they been my sanity keepers, but they are also very good at what they do. If you are looking at developing a campaign for any of your products and services, they are your answer. The team is creative and organized where deadlines are their priority and handling multiple tasks/requests is the norm. I absolutely love working with Amy and her team. I highly recommend them to any credit union trying to stand out from the competition."
Keri Rupp, Former VP of Marketing
Coors Credit Union / Golden, CO
"The BA Group immerses themselves into the culture of your organization and truly becomes a part of your marketing team. They are very different than any other marketing firm I have worked with, they are always accessible whether it is late at night or the middle of the day. I have had situations where I have called them at 8:00 at night with a radio spot that needed to be done and they were able to get the script written, approved and produced by noon the next day.
They really go the extra mile to make your business succeed by always meeting the deadlines set forth! Working with The BA Group has truly been a breath of fresh air because they are able to take on any task or project we throw their way with enthusiasm and the ability to execute brilliantly!"
Jeanne Pickens, VP of Marketing
Rogue Credit Union / Medford, OR
BA Services/Projects (2007-2009)
"The BA Group helped us reach a somewhat lofty mortgage goal in a tight amount of time, and did so with a level of understanding, expertise and innovative, strategic-thought. The fact that my Marketing Coordinator and I could call any one of them up, make a request and have it not only completed, but reexamined and taken to a different level made us realize we weren’t just working with any agency.
We had a partner that took the time to get to know us, asked the questions we didn't think of, and took each project to a new level — allowing us not only to be successful, but more knowledgeable along the way. And, they’re pretty fun to work with too! They can relate to the stresses a credit union (and specifically a credit union marketing department) feels and can be that expert you look for to help you, the partner you need to bounce things off of, and the friendly, understanding ear to just listen and make you smile."
Donna Meyerhoff, Former Director of Marketing
Woodstone Credit Union / Federal Way, WA
BA Services/Projects (2007-2010)
"The BA Group are dynamos! Whether it is speaking engagements, media buying or marketing consulting, BA is top choice. Their diverse background and high-energy approach brings a fresh perspective to the work that they do. Their unique style will take your plans to the next level. They have just the right mix of creative passion and logical, result-driven implementation skills. They'll make you laugh and make you think."
Shari Storm, Former VP of Marketing & Business Development
Verity Credit Union / Seattle, WA
BA Services/Projects (2005-2009)
"I met Amy while working with the CUVashon group to talk about establishing a Credit Union on Vashon Island. One of the things I first noticed about Amy was her passion for Credit Unions and the community. Throughout the process of meetings, negotiations and the eventual decision to open a branch office of PSCCU on Vashon her commitment to the project was unwavering. Even a move half way across the county didn’t lessen her enthusiasm or commitment to seeing this through.
Since then we’ve had the opportunity to work with Amy and The BA Group quite a bit and whether it’s strategic planning, brand development or a press release they treat all projects with the same importance they know you put on them. We certainly couldn’t have accomplished all that we did in the short amount of time we did it without Amy and The BA Group – all I can say is thanks!"
Shannon Ellis-Brock, Chief Operating Officer
PSCCU / Bellevue, WA
"We had a fantastic experience with The BA Group. Amy Herbig and her group are incredible. Our credit union took on the challenge of redesigning our website into a Responsive Website and Amy and her group helped us organize and rewrite our new website.
They stay on track and work extremely well with our Web Host: SmartSource Solutions. They connected with us from the beginning, provided wonderful ideas on how to move forward when trying to decide between two options and are very knowledgeable. Amy and her group helped make this project flow as smoothly as possible. Anytime there were questions or concerns, they were ready and willing to discuss. I would recommend them (and have) to any credit union looking to update their website."
Melanie Bass, Marketing Coordinator
AAFES Federal Credit Union / Dallas, TX
"We would be lost without The BA Group! They are so energetic, creative and wonderful to work with. They are a crucial part of our credit union. They know the ins and outs of the industry and handle every aspect of our marketing and website. We have seen an increase in our loan volume due to their eye catching and creative marketing ideas. We would definitely recommend The BA Group to any credit union that is looking the gain that competitive edge over the competition. Thank you BA Group for everything you do for us!"
Nate McCulley, Accounting Manager
ClearChoice Federal Credit Union / Wyomissing, PA
"The BA Group is such a pleasure to work with. As a “one-man” marketing shop they’ve helped me in so many ways. We started using them for media needs and shortly thereafter to ongoing outsourced marketing support. They understand each level of Credit Union marketing from the big picture strategy down to the little details of creating a look, feel, and voice for your brand. Each person I’ve connected with from the CEO and President down to their talented staff, they’ve got a team that works hard and cares about their clients. I thoroughly enjoy interacting and working with each person at The BA Group."
Angie Avers, AVP/Marketing
AERO Federal Credit Union / Phoenix, AZ
"The BA Group helped us tremendously throughout our rebranding process, making it as easy as possible. They went above and beyond to meet our short deadlines. Shout out to Amy, Denise and Kelly for great team work.
The BA Group also handles our marketing support. Their team is easy to work with and really care about our credit union. They work hard to ensure things are done in a timely manner even with projects with shorter deadlines. The BA Group is a valuable partner to ICCU. Thank you BA Group!"
Lordhits McNamara, Marketing Director
Illinois Community Credit Union / Sycamore, IL
Working with The BA Group has truly been a breath of fresh air because they are able to take on any task or project we throw their way with enthusiasm and the ability to execute brilliantly!
Rogue Credit Union / Medford, OR
I have never worked with a group that is so passionate about finding success for your credit union, without being actual credit union employees. Their enthusiasm for helping others succeed is infectious and refreshing.
Pioneer Federal Credit Union / Mountain Home, ID
Working with The BA Team has been a wonderful experience. From the moment I reached out to Amy for help with our rebranding and website redesign project I felt an immediate kinship and energy level that is unwavering.
GE Credit Union / Milford, CT
Medford, Ore.-based Rogue Credit Union finished 2016 with the highest membership growth and asset growth it has experienced in 30 years.
In a third quarter clean sweep, Pioneer Federal Credit Union ($438.0M, Mountain Home, ID) topped the leader tables for all three of those measures, besting 343 credit unions in the $250 million to $500 million asset range.
The ABA states in its filed suit that because credit unions are tax exempt, restrictions on their size are essential to prevent them from gaining an unfair competitive advantage over tax-paying financial institutions.
The banks' moves, analysts say, could clear a path for credit unions, even as overall auto lending begins to trend back to more normal levels.