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Kristy Cranor

As a Marketing Director at The BA Group, I am able to have my creative hand on all aspects when it comes to Marketing for a credit union.

Whether it’s planning and budgeting for the upcoming year, scheduling an audio spot on Pandora or a social media post, I am here to help grow your membership and assist size one step at time. I love starting a new relationship with a credit union from learning about the history and business growth, to the membership and where we can find opportunities to differentiate the credit union from the competition. From there it is exciting to start planning the next event, promotion, or campaign. I then work with our designers to execute the vision and create all the pieces that go along with every effort. Once the campaign is launched the fun begins with tracking the results, adjusting as we go along and seeing the success of our hard work at the end!

During my personal time, I like to go for walks with my family, watch a good show, read a book and spend as much time outside as I can. Other than that, I am watching my son play one of the many sports he is in from the sidelines! Go Tigers!