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Kayla Nugent

Being a Marketing Director at The BA Group means getting to work on something different every day - while staying focused on all things marketing and Credit Union!

Because we get the opportunity to work with Credit Unions of varying sizes located all over the country, no two days are the same! I enjoy being able to deep-dive into what makes each one of our Credit Union partners unique based on their geographic location, member-base demographics, culture, and the livelihood of their communities. I am then able to take this knowledge and apply it to the creative process when working together with a client. This could mean collaborating with the BA team to create digital media ads that showcase involvement in an upcoming community event or creating promotional items for the release of a new member benefit. On a daily basis my position allows me to work closely with people and establish great relationships while also getting to exercise my creative and analytical sides!

During my free time, there's a good chance you'll find me working on a project around the house with my husband or tackling a DIY project in my workshop. When the unpredictable Minnesota weather allows, you can find us outside playing with our dog, Thunder, and spending as much time with our family at our cabin as possible!