As a Digital Marketing Manager at The BA group, I help our credit union partners find and engage with their online audience. As a lover of data, the opportunity to research, execute, and report on all things digital makes going to work exciting!
Because every credit union we work with is different in size, location, and member-base, no two projects are exactly the same, allowing me to be creative in the way we target and message our digital campaigns. From strategy to implementation, I love getting to work across several digital platforms including social media, video, and paid online advertising in order to reach the highest potential and ROI. Though every day is different, I consistently get to work with the rest of the BA team and our credit union partners to create exciting new campaigns and make sure our digital tactics align with our overall marketing strategies.
In my free time you can find me spending plenty of time with my family and friends, cheering on the Packers, and watching Christmas movies way too early in the year.