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Beth Small

I love being a Marketing Director for The BA Group, where I get to use my years of credit union marketing experience to help our partners achieve their goals, drive their success, and grow their business.

Every day is a little different which keeps things fun, challenging, and so rewarding. I get to work with an awesome team to help credit unions across the country connect with members in the best way, and develop strategies for anything from a complete rebranding, to launching a new website, to strategizing a fun and unique campaign to drive growth—if you can dream it, BA can do it in the best way possible. I love seeing ideas come to life and tracking the results to make them better so we can make our partners better!

Outside BA, I’m probably spending time with my family including my Afghanistan rescue dog Jangi, doing crafts or a home improvement project, cheering on the New England Patriots, or shopping way too much.