Can you and your credit union relate to these situations?

• Lack of brand identity/flow
• Inconsistent marketing efforts, messaging, branding
• Not enough marketing and/or staffing resources
• Not enough experience in specific marketing areas such as: target marketing development, media buying, planning, writing, graphic design, goal setting and measurement techniques, etc.
• Difficulty determining an optimum marketing budget
• Not enough time and resources to do everything listed above and more!

Credit unions are the reason our company...is. We are not a jack-of-all-industries marketing agency; credit unions are our history, passion and expertise.

Credit unions are the proverbial underdog good guys of the financial world, which makes it easy and fun for us to consistently and successfully promote the “credit union cause.”

The BA Group has worked as everything from special project maestros and media-buying whizzes, to being that “missing link” in a credit union's marketing department. During discussions with our clients, we have found the several challenges listed to the left seem to be universal among many of our credit union friends.

Your credit union may be able to relate to one or all of the issues listed above, or you may have others to add to the list. No matter your situation, we’re here to listen and help. After all, Marketing, Media, Members...It’s What We Do.

To see just some of the ways we have helped credit unions, visit our Portfolio page.

To read what our credit union clients have to say about us, visit our Fans page.

Check out our BA News page for helpful and inspirational marketing and planning advice. Also try our Facebook page - a virtual message board and resource for credit union executives and CU related partners and vendors.