PFCU Earns Top Spot


In a third quarter clean sweep, Pioneer Federal Credit Union ($438.0M, Mountain Home, ID) topped the leader tables for all three of those measures, besting 343 credit unions in the $250 million to $500 million asset range.

Leaders at the 63-year-old former air base credit union that now serves most of southwest Idaho have relied on upgraded systems and processes to fuel growth. A merger, relationship lending with a twist, a core processing conversion, mobile apps, and some good, old-fashioned asset liability management have underpinned growth as well. And, of course, people make a difference, too.

“You need to establish the right chemistry, find the right employees, and then growth should come,” says Curt Perry, who joined the credit union in 2002 and became CEO in 2011. “Bigger doesn't always lead to better, but better can easily lead to bigger. Do your part to nail down the culture and work atmosphere first, the rest will follow.”

Here Perry and his vice president of marketing, Elizabeth Thomas, share a deeper look behind Pioneer FCU’s financial performance numbers.

February 6, 2017 - Source: