The prevailing attitude of the day is that 'traditional' media — the advertising vehicles of our marketing ancestors — has gone the way of the rotary phone, fallen into obscurity, been overtaken by the omnipresent 'social' media. We're sure you’ve heard (or even grumbled to yourself) the following statements: Print is dead. Radio doesn’t work. Nobody watches TV anymore. Billboards: seriously?

However, at BA, we know better. Print is not dead. Radio does work. People do watch TV — just differently than before. And yeah, billboards: seriously! The secret is you just have to use these mediums correctly, as they were designed to be used, with the effective creative and as a part of a well prepared and well executed media plan.

                
This is where we come in. Media buying is more than Reach, Frequency and CPP’s. The metrics of a media-buy only tell one side of the process; What about the credit union’s side? We work side-by-side with your marketing team (or as your marketing team) to create a media budget, plan and buy. We also make sure the tracking and measuring of the results are in place to ensure your traditional media dollars are being well spent.

Additionally, we realize that a media campaign is only as good as the creative process put into it. Whether through radio scripts, TV ads, or print ads, we pride ourselves on our ability to bring our credit union's brand to life consistently across mediums.

Questions about Traditional Media? Email or give us a call (rotary phone optional).

 

 

 

 

                                                                           

 

Digital Media — the future of advertising! And, along with Traditional and Social media, it really is. We are a connected society and our digital media consumption shows it. We love our music online, our TV online, our news online.... Get the idea? We like to get our online music, TV and news on big screens (TV), little screens (mobile) and every in-between screen (tablets). So how does a credit union get seen here, there, everywhere?

That’s where we come in. Digital media buying is more than Impressions, SOV and CTRs. The metrics of a digital media buy only tell one side of the process. What about the credit union’s side?

As always, your marketing team and our team will work hand-in-hand to create and monitor:

  • Media budgets, plans and buys
  • Promotional landing pages, URLs and conversion pixels
  • A/B testing
  • Impression pacing
  • Ad weights

Of course digital media efforts — as goes the same for traditional media efforts — are only as good as the creative put into them. So whether we're using display, audio, or video ads, we pride ourselves on our creative and professional ability to bring our credit union's brand to life consistenly and across mediums.

Questions about Digital Media?  Email or call us on your Smartphone.

Social media is literally changing our world.

The way we communicate, share moments in life, connect with people across the world, even how we define what a "friend" is — young or old, social media is becoming the most common way we communicate on a daily basis.

So what does this mean for a credit union and how does a credit union embrace and utilize social media effectively and efficiently? It's not as daunting as you may think.

BA assess each credit union's unique situation, looking at the demographic profile of your existing membership and targeted new membership. We analyze your business and marketing plans, budget, and goals, and work with you to develop a social media strategy that makes sense and can be an effective engagement touchpoint between you, your members and communities you wish to reach.

Measuring the success of social media isn't as black and white as say, measuring an auto loan campaign. By working together, we can establish what parts of your social media efforts are considered necessary "branding" and what parts are actionable and in turn, measurable. We'll also be your listening and responding partner by making sure any negative situations are turned into opportunities to show your responsiveness and high level of care — all the while ensuring your content is consistent and that interactions are engaging, positive representations of your credit union's voice.

So connect with us via our traditional methods, or send us a message through our Facebook page and we'll chat about your social media wishes and how we can partner.