When she branched into the credit union industry as the head of marketing for Group Health Credit Union in Seattle (now Salal Credit Union), Amy brought with her years of marketing, media, and branding education and experience. Because of her background and what she and her team quickly were producing, Amy was constantly asked to present at seminars, webinars and conventions, advising fellow credit union marketers around the country on branding, targeted marketing strategies, and everything in between.

With a passion for helping others and a determination to go bigger, Amy decided to create her own business to help credit unions around the nation. So in 2005, The BA Group (formerly known as 'Blonde Ambition') was born. A little more than a year later, Amy and her husband Terrill joined forces with Terrill bringing his own unique marketing experiences and philosophies from the financial and military sectors to BA.

Today, BA is a group of individuals with a national network of credit union-specific partners ranging from website development to branch redesign and audio production. When you partner with The BA Group, you’re not just working with an agency, you’re getting a credit union marketing team, with the drive and passion to make your marketing efforts succeed. Our exceptional ability to coordinate the inner workings of credit union marketing initiatives has become the trademark of our company. Our credit unions often refer to us as their “missing link” as we become an extension of their internal marketing department.

We welcome you to surf around our site to learn more about the various services we provide, what our Fans have to say about working with us and how we can be that "missing link" for you and your credit union. Then, let’s connect to see how we can become your partner and work together to improve the efficacy of your marketing efforts.


Amy Herbig


Terrill Herbig


Denise Aldrich

Creative Director

Kristy Cranor

Marketing Director

Lindsey Schwecke

Marketing Director

Jessica White

Marketing Director

Kayla Nugent

Marketing Manager

Marissa Caniano

Graphic Designer

Mike Zanotti

Credit Union Marketing Analyst (CUMA)

Sarah Jirak

Digital Media Specialist


Chief Morale Officer